Look Cycle International started making ski bindings in 1951, then in 1984 they started production of the first clipless pedal and the next year Bernard Hinault won the Tour de France on these pedals. In 1994 the ski and the cycle divisions separated, since then look have started to manufacture frames, forks, chainsets, clothes and shoes.

Look pedals were the first clipless pedal and are still the best; seven different models are available in many different colors and to suit all pockets.

The Look frames are some of the best made and stylish on the market. Look has been using carbon for their frames before it was in fashion, since 1986, now every-one is doing it. The full range of road, track and time trial frames are made to the highest standard giving them the best stiffness to weight ratio.

New to the Look range is the Carbon Crankset, which compliments their chainrings, stem, seat post, bottle cage and wheel sets.